I'm a graphic and digital designer with five years of industry experience in creative communication. I paint, illustrate, design, style, and photograph all aspects of my life.

After graduating from Srishti Institute of Art, Design and Technology in Visual Communication, I have worked as a designer in Zubaan Books, managing the layout and design of the books and its covers, while also handling the print production from end to end. I am also experienced in creating digital and print media for events and campaigns, branding, identity and packaging.

I enjoy walking around cities and taking pictures of cats, flowers and architecture. I find my inspiration in anything from vintage magazines to topographical maps.
Hi! I'm Nithya.
The principal task of art direction is consistently deciding to meet the brief.
art direction
Concept to execution: the first interaction between a reader and a book.
cover design
Building a world that speaks a consistent, relevant visual language.
branding
Playtime
Here are some of my experiments and failures but mostly my spotify playlist art.
Jejudo Orange
A poster selling oranges from the island of Jeju, South Korea, made for a mixtape cover that contains a select few songs from the K-pop band Seventeen.
SPF50
A summer playlist cover art.
Trimming the Wilderness
A graphic poster to communicate the trimming of a wild mass of hair.
Overworked
A graphic poster to describe the feeling of residing in a city that overworks the internal organs of a body to keep itself alive.
Girls Like Girls
An animated gif with the lyrics of the song Girls like Girls by Hayley Kiyoko.
Turn the Record Over
A playlist cover inspired by early 2000s indie record.
Delhi Rains
A Delhi monsoon moment I witnessed but was too slow to whip out my camera for.. so I painted and animated it.
A Sunday Afternoon
Capturing the calm stillness of a Sunday afternoon in bed.
Sliver of Hope
A quick digital painting made in one sitting.
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